Social Marketing Mondays: Typography and Image Edition

Back from vacation and back into the social goodness.
My first pick for this week goes out to Seamless’ Lunch for a Month Sweeps. I am personally a sucker for typography and lunch. When you combined the two it looks like a classy meal I can’t help but enter to win.
Seamless Lunch for a Month Contest
Second pick goes to DailyCandy’s August Things to do this Summer. Again the typography is what really drew me in first, I am a visual person and it worked. Plus I am a huge fan of DailyCandy’s content and the way they curate it, very tailored and polished while hooking you in.
Daily Candy 31 Days of Summer
DailyCandy 31 Days of Summer List
Third goes to Tom’s Shoes. Visuals for the win! While quickly scrolling through my Facebook news feed, this sunset really caught my attention. The timing was just right, as I saw the Facebook post at around sunset my time. As Tom’s asked their fans, “what’s the view like from behind yours?”,  the whole concept was certainly intriguing and engaging. I also noticed this post got many likes (around 7K), something I haven’t seen from them in recent posts.
Tom's Shoes Sunglasses Facebook Post


A great takeaway from this week’s examples is that visuals are key and will hook your audience in. Combined that with the right timing based on your content and audience, makes for a sure fire way to successful engage with what you’re marketing. For example the Seamless was posted right before lunch time at around 11am. I noticed DailyCandy’s guide a week ago just as I was searching for last minute end of summer things to do. And as I mentioned, Tom’s I noticed yesterday at around sunset.

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