This is a look into a weeks worth of email newsletters.
I have had to do similiar competitor research at an internship for an online publication where emails are the core to their business. I used to look into everything from advertisers, contests, events, to even design work. Admittedly, I miss that weekly research report. It was so interesting to see what others are doing out there.
So naturally I let my emails pill up just to explore a weeks worth of newsletters.
Publications explored included: Flavorpill, DailyCandy, Urban Daddy, and Tasting Table.
An Email Subject Line:
First things first, it doesn’t matter what you’re selling or if you have the best peice of content you’ve ever written. If no one clicks to open your email, all that stuff doesn’t matter anymore.
Make it count by providing a subject line your readers will be sure to make the next move on.
Here are recent examples that have caught my attention lately.
DailyCandy’s:
- Draw Men Naked
Any and all from UrbanDaddy my favorites are:
- There’s a Stranger Making Dumplings in your House
- When You Think of Guacamole, Think of This
- Murray Hill’s Best Hope Yet
- 24-Hour Beer Delivery to Your Doorstep
Tip:
- Be funny. Be creative. But most importantly know your audience and who you’re taking to.
Tip:
- Try A/B split testing. This allows tracking such things as subject lines. Two different subject lines that you want to test out will be sent to a certain percent of your audience. The results of which subject line performed better, based on open rate will be sent back to you, go with the better one.
Nicole Monahan 