Social Media Monday + Tattly

December 18, 2012 ~ Nicole Monahan ~ Leave a comment

Social Media Campaigns I’ve loving this week:

1.) Patron’s Cocktail Share:

Love this concept and cocktails.

2.) GiltCity: #LoveYourCityMore Instagram

Amazing way to connect their community with their brand by asking fans to share photos on Instagram using hashtags #LoveYourCityMore and #NYC. I’m also loving how they highlight members on their Facebook Cover photo:

3.) Here comes the Advent Calendars:

The Yield 2012 Meme Calendar:

If you’re into Memes.

Wildfire by Google: Social Media Advent Calendar

If you’re into facts.

4.) Tasting Table’s: Food Fight Debate

Tasting Table gives their fans the chance to vote for the ultimate food debates and then throws an amazing party to reveal the results.

And the results:

5.) Foursquare’s 12/12/12 Robin Hood Relief Badge

Combining an opportunity to partner with Samsung Galaxy around the 12/12/12 Concert for Hurricane Sandy Relief.

6.) SiriTalks Instagram:

Creative finds-love this idea.

Bonus: My part-time gig at Tattly.

I was so fortunate to spend a few days at Tattly last week. Dream gig come true, I am the biggest Swissmiss fan girl- ask anyone I know. Over the week I ended up learning way more than just how these temporary tattoos are made and produced. The whole experience went above and beyond my expectations. I was initially dreading having to deal with the hour commute to Dumbo each day but the more I stayed the more I loved it.

Everyone was so sweet and welcoming. Daily coffee and lunch trips together were a must, then we would gather our food and eat together back at StudioMates. All this actually made me realize how miserable I was at my last job. How much I despised office politics, eating at your desk, and everyone only talking to you when they needed something. More companies should have the Tattly mentality. When you communicate and do things together is creates a much better working environment. Personally, I’m sick of working along side of people who are willing to throw each other under the bus — This was an epiphany. An epiphany of what I am and am not looking for in my next job.

Additionally, in my short time there I’ve learned a good chunk more about design then I ever had prior to walking in there. This is a piece of what I am looking for in my next job. I must be surrounded by creative and passionate people. The wealth of ideas was overwhelming.

Finally, I ran into mini celebrities. I don’t know the ‘who’s who’ in the design world, but many designers came in… so did author Jonathan Foer… and wandering photographer named Shantanu Starick who is on a journey around the world while spending no more, everything he gets is based on trade. It was quite an amazing story and definitely encourage everyone to check out his trades.

Many thanks goes out to Swissmiss and the amazing people at Tattly and StudioMates! You not only made my job dreams come true but you showed me there are amazing companies out there doing amazing things. I know now I want to be apart of that.

Social Marketing Mondays: Typography and Image Edition

August 20, 2012October 3, 2012 ~ Nicole Monahan ~ Leave a comment

Back from vacation and back into the social goodness.

My first pick for this week goes out to Seamless’ Lunch for a Month Sweeps. I am personally a sucker for typography and lunch. When you combined the two it looks like a classy meal I can’t help but enter to win.

Second pick goes to DailyCandy’s August Things to do this Summer. Again the typography is what really drew me in first, I am a visual person and it worked. Plus I am a huge fan of DailyCandy’s content and the way they curate it, very tailored and polished while hooking you in.

Third goes to Tom’s Shoes. Visuals for the win! While quickly scrolling through my Facebook news feed, this sunset really caught my attention. The timing was just right, as I saw the Facebook post at around sunset my time. As Tom’s asked their fans, “what’s the view like from behind yours?”, the whole concept was certainly intriguing and engaging. I also noticed this post got many likes (around 7K), something I haven’t seen from them in recent posts.

Takeaways:

A great takeaway from this week’s examples is that visuals are key and will hook your audience in. Combined that with the right timing based on your content and audience, makes for a sure fire way to successful engage with what you’re marketing. For example the Seamless was posted right before lunch time at around 11am. I noticed DailyCandy’s guide a week ago just as I was searching for last minute end of summer things to do. And as I mentioned, Tom’s I noticed yesterday at around sunset.

4 Top Campaigns of the Week | 7/23/12 – 7/30/12

July 30, 2012October 3, 2012 ~ Nicole Monahan ~ Leave a comment

Campaigns killing it this week include social “geo-targeting” snack giveaways, a hide and seek social twist to an old school game, what store locations have to do with branding, and a retail partnership I never saw coming. Here is a look at the top campaigns that caught my eye this week:

Clif Bars “MojoGo” Campaign

I am going to kick things off with Clif Bars “MojoGo” Campaign. Clif claims that this is the first geo-location Twitter campaign , the even sweeter deal is that Clif will give away Mojo bars. All you have to do is go on an outdoor adventure and tweet your geo-location to @ClifMojoGo. In return you will receive a coupon to get a free Mojo bar. I really want to go hiking now, I love free snack bars. Here’s the video for more details.

Birchbox Hide & Seek Pinterest Campaign

Birchbox is at it again for the second week in a row. Who thinks of these ideas? I must know!

I feel Pinterest is becoming a shrinking platform, that caters to a very specific target group of women. And yet Birchbox just gets it, they know that’s their target audience and they just go for it. I also love the Hide & Seek approach, it’s a classic game with a new school social twist. This approach also forces fans to search all of their Pinterest content. This can only mean one thing… they will get distracted by other amazing Birchbox product and will want to buy. While at the same time getting a discount. Genius, Birchbox.

Chobani SoHo Store:

This is not so much a campaign unless I were to include all their new Olympic Ads. This is about Chobani’s store in SoHo. How many people have opened only greek yogurt stores? Only best idea ever.

What I would like to point out that really connected with me was one of the many reason most restaurant succeed or fail… location, location, location. I was blown away when I saw this in SoHo. Instantly what came to mind was the last branded stores I’ve been to, which was M&M World and PopTart World. Both in Times Square, or as I like to think of it as nightmare city, yet just a hair above Chinatown. Given, yes, tourists go to both Times Square and SoHo, but there’s something about SoHo. Maybe it’s the fancy high-priced shops and restaurants, but I instantly associated Chobani with this higher quality with higher standards brand. While I think of Pop Tarts and M&M’s as being cheap and kid friendly, which are also other ways to think about Times Square.

Gap + Threadless

This partnership blew my mind as I walked into the Gap. I have gone so far back with Threadless, like high school back. I remember the only times they would ever do sales was during summer and right before Christmas (now there’s one every other week). They were exclusively online and only had one store in Chicago where they are based. The uniqueness and rarity of their shirts is what really made me fall for the brand in the first place. Sadly, I can now get Threadless shirts at the Gap for $25 now.

I am still one of those that wants a Threadless store in their town. But a store or even Threadless vending machines are way better approaches than partnering with a specific brand. Now you’re limiting yourself to that brands specific style, it doesn’t seem like a Threadless thing to do. No bueno.