Planning and Selling Out My “Breakfast for Dinner” Women Who Brunch Event

Earlier this month on September 4th, I celebrated Women Who Brunch’s One Year Anniversary the only way I knew how, with a “Breakfast for Dinner” party. I can proudly say that we sold out the 100 person event and had 15 amazing sponsors. I am also honored to say that the majority of these companies were women run businesses! Here’s a snap shot of all of our wonderful sponsors from the event.

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We also had the amazing Christina Vuleta as our speaker. She’s the founder of one of my favorite websites 40:20 Vision, a resource to start conversations and facilitate mentoring between generations. The struggle of being a 20-something is very real and her advice was definitely a highlight of the evening.

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Running Women Who Brunch has taught me a lot in the past year. Such as the harder you work the more it pays off — free drinks, brunches, great partnerships and collaboration opportunities, meeting so many great people. These are all great benefits but it really all comes from building a brand and community from scratch, putting love into your attendees and client relationships. Overall, what has been most rewarding has been making a great resource for women and helping to support each other.

This experience has also taught me to listen to my inner voice and go do something that truly drives you. Don’t settle. For me, this is event planning and management. I’ve learned I really enjoy the little details that go into events, from setup, finding the right speakers, potentially partnerships, to even designing the event. For example, for this event I took up calligraphy to make cocktail mixer tags and signage. I’m passionate about making experiences memorable.

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Bonus lesson, it’s ok to #treatyoself. Events are a ton of work. Get the dress, manicure, and blow out. You deserve it and will feel like a million dollars!

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I’m excited to find out where the next year will take us. There’s so many opportunities, for now we’re planning our next brunch. I’m also going to as many women leadership events as possible and going where the energy flows.

Until next time, brunch on! xoxo

Here’s a few of my favorite photos from our event, more can be found here.

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Things I Learned From Shadowing the Marriott Marquis Event Team

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This week I had the pleasure of spending the day shadowing the entire events team at the Marriott Marquis hotel in Times Square. Seems a little random but as I’ve said to many friends, it really did take a lot of soul-searching this year to listen to my inner passions and focus my career back to events. I’m no stranger to events. I’ve planned events with the Guggenheim Museum to digital/tech events, conferences, trade shows, panels to parties and now run my own foodie events over brunch. Yet when I first moved up to NYC I wanted to explore social media and community management. I still love the thought of blending both online and offline worlds with social and events. But what I started to notice was that every company wanted a “Community Manager” and I started to get less and less excited about monitoring tweets and more excited about curating event experiences. What brought me to Marriott was my initial curiosity of exploring of different event industries that I had never considered before, and I can’t tell you how fortunate I was to the Marriott for even having a shadowing day in place.

Having a degree in film and not hospitality made the day totally foreign to me, BUT also led me to raise my hand and ask a lot of questions. For example, did you know I shadowed people whose job it is to just manage group room blocks and just group tours and just conventions. It also happened to be known to ever other person but me that the Marquis is HUGE with 1957 rooms and 55 meetings rooms. No big deal, so naturally their events team was much larger than most.

As I bounced from cubicle to cubicle, I had to really listen to what drives me. I found I really gravitated to an event planner who showed me a sample banquet event order. I love the details and planning behind events. I also really enjoyed the group tour departments. There’s something about welcoming and interacting with groups that are in town to either sight see or just here for a short business trip. I love meeting new people.

More importantly I loved the learning opportunity. We even got a full hotel tour and got to see some stunning point of views of the city as well as learned some rather interesting facts about the hotel, such as:

Fun Facts I Learned about the Marriott Marquis:

  • It costs $6,000 for a 3 night stay during New Years Eve and $12,000 for 3 nights in a suite. And that’s not including access to their New Years Eve party or booking table service.
  • The theatre that’s inside the Marquis is separately owned and managed from the hotel. Marriott act as tenants of the building and the theatre was already there before they started building. In order to build the hotel they agreed to leave the theatre and build around it.
  • The Marriott is currently under construction. Construction plans include opening up a mall at the bottom (again separately owned and operated). Marriott is also planning to open the first outdoor patio space in Time Square and has plans to have the largest digital sign in Times Square.
  • The lobby is on the 8th floor. This is because when they first opened it was still a seedy area for Times Square and Mr. Marriott wanted guests to come up to escape everything that was going on outside.

Photos from the hotel:

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“The View” – Rotating restaurant

 

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Venue space — The ceilings are sick!

 

 

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View from hotel room

 

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Food and bar area