Who’s Winning the War on Food Truck Social

Big Gay Ice Cream Twitter Account Stats June 2013

June 19, 2013June 19, 2013 ~ Nicole Monahan ~ Leave a comment

This past week The Daily Meal announced their picks for this year’s 101 Best Food Trucks in America. Personally, I’ve been a bit bias on a few industries that are still not always up to speed on the whole social media and technology thing, (Healthcare/Fitness, TV/Film, Hospitality and Travel, and Food/Restaurants industries.) So I thought it would be fun to check out a few of these food truck’s Twitter personalities.

Let’s take a look at 5 food truck’s from NYC that made the list and how they’re using Twitter.

1.) Big Gay Ice Cream Truck

They’re simply just amazing at social. They have the most followers on my small list of 5, and here’s why…

They have great Twitter conversations and responses:

They just do want they want and help out friends:

No social media rules. They speak their minds, with whatever comes to mind… It makes it personal, not just a brand:

Recently, I went to the East Village store a few weeks ago since they sadly don’t have the truck in NY anymore. Which isn’t really a terrible loss the tourist still rack up the line whether it was for a truck or shop. Point being is they now have drag queens that help make this terrible waiting thing both bearable and entertaining. They also do a fantastic job Tweeting about this experience while still making it relevant to what’s going on in the world. For example, this Tweet the day of the Tony Awards:

2. The Cinnamon Snail

Who doesn’t love to be updated on truck locations. They just seem to be a couple of streets off every day. That’s NY parking for you.

I don’t know who does their photography but it’s gorgeous. And yes, they also have a beautiful Instagram account.

Like: How they post weekly specials. Dislike: The mass social channel promotion. I don’t like to double-click.

3. Wafels & Dinges

They win just for coming out to Queens on weekends. Although I’m having a love/hate relationship right now with this question promotion (below). I get it. Engage with fans and offer freebies, I guess I’m just not loving the questions. Personally, I wouldn’t share a picture of my dad to a food truck. Plus I responded to one of these and no free dinges yet, what gives?

Constant updates=Love! This truck is everywhere and at all the best tourist locations.

4.Schnitzel & Things

Pre-order your food. If you’ve every experienced NYC lunch rush you understand how genius this is.

Womp, womp. Same basic formatting for tweets. We get it, it’s lunchtime. We thought we’d attempt a drunk Schnitzel & Things food truck run on 52nd btw 6th/7th at 2am. That’s actually not a bad food truck idea.

5. Red Hook Lobster Pound

I wanted to save the glory child, #1 food truck in America for last. Because they were that terrible.

I don’t understand most of these references. It’s not really explained and they keep mentioning Derecho like we all of a suddenly get it.

I’m a grammar snob. There was just too many of these mistakes: ITs, 2day, be4. It’s making me cringe. AND TOO MANY ALL CAPS AND OVERUSE OF THE WORD LOBSTAH.

So what have I learned?

If you have a great product I guess you don’t need to be good at social media. That’s where word of mouth marketing really helps. But, it doesn’t hurt to be relatable and fun with your fans. It only takes word of mouth marketing that much higher. Additionally, it doesn’t have to be all about where the truck is, it helps of course, but it should also be about your product and personality. Each food truck has its niche or else you’d never make it on that list or in NY, so emphasize what you’re made of. Trust me, we’ve got plenty of those doughnut and halal trucks.

Inside the Brand: Warby Parker

May 16, 2013 ~ Nicole Monahan ~ Leave a comment

If there is such a thing as being obsessed with a brand, my top brand would have to be Warby Parker. Last month I got a chance to speak with Carlo Ang, from the Warby Parker’s Social Media team. Carlo had a wealth of great information but there was one thing that really stuck with me. When I asked what do you do to keep up with the developments in your industry, his response was “we conduct weekly brand research to see what other brands are doing in the space.” I love competitor research and seeing what other brands are doing in social. This gave me a great idea to do this for my own website, and what better way to kick it off with Warby Parker. 🙂

Before I begin, I think it’s important to get into the genius mind of Warby’s CEO Neil Blumenthal. If you ever have a chance to hear him speak, do it. I’ve heard him speak at 3 conferences already and wrote a recap of his speech during Social Media Week this year. Most importantly, when it comes to business and new ideas, Warby considers these questions first and for most:

Is this a unique experience?
Is this authentic?
Is it interesting and fun?
Does it have a compelling narrative?
Do people want to talk about it? Is it sharable?
Does it do good in the world?
Are we consistently learning?

Now let’s take a look into something I like to call, “you’re doing it right.” The most notable things I’ve seen Warby do over the years is heavily customer service based while connecting both the physical and digital space.

Best examples include:

Custom Customer Service: Let’s face it video content is hot right now. Warby has combined the best way to package video content and offer amazing customer support all into one. You’d think it would be best to make one video to answer the same question 10 people have been asking, but when you personalize these videos these customers are so impressed that they want to share it with everyone. It then reaches 10 times more eyeballs! This turns into a unique personal experience. Customer appreciation and support is very hard to come by these days.

Warby Parker Class Trip: Warby Parker had this amazing idea to set off on a tricked out yellow school bus across nine cities in six months, bringing their showroom experience to America. Who else would kill for that job? This idea is so genius. Initially they began as an online ordering platform. Their big hook was sending you 5 samples to try on at home… Problem solved, people love to touch, feel, and play with a product, right? But Warby Parker didn’t just stop there, they planned a showroom on wheels and took off.

Annual Report: Something that Neil has said before is, “we’ve noticed that being transparent and vulnerable with each other forms deeper relationships with both our staff and customers.” What better way to do this than by allowing everyone to take a look into your annual report. This report was designed by Warby employees who are made it fun and personal.

———————————————————————————-

My 2¢ on gaps and new opportunities:

1. Warby Parker seems to be very influence by literature. Whether it is in their showrooms, events, or name itself. It may sound corny but I think a great opportunity lies in a future book club or a book drive for those in need.

2. Their growth is so massive. I’d like to see the strategy they have for managing each individual customer service video.

3. They should have taken a field trip to New Orleans and visited the pharmacy museum, because this history in eyewear should be shared with the masses:

4. Weekly day-in the life video, vine series, or Instagram where they follow a Warby employee to see their perceptive through the lenses. It would make for some pretty interesting content, even highlighting who came into the stores or any “office personality type” content always performs best on Instagram. Tattly does this well. I’ve honestly never seen a brand have a higher IG audience than other social media accounts with so few photos.

5. If they’re going the route of celebrating people with iconic frames – Lisa Loeb, hello!

6. Rumors are that they’re expanding, which should come as no surprise. Final thought would be to use your space to connect with your community. Host events (book clubs, jam sessions, speaker discussion, create your own film festival, or even celebrate these iconic eyewear legends with a birthday party.) Space is a vital resource in NY use it and connect with people.

Social Media Monday + Tattly

December 18, 2012 ~ Nicole Monahan ~ Leave a comment

Social Media Campaigns I’ve loving this week:

1.) Patron’s Cocktail Share:

Love this concept and cocktails.

2.) GiltCity: #LoveYourCityMore Instagram

Amazing way to connect their community with their brand by asking fans to share photos on Instagram using hashtags #LoveYourCityMore and #NYC. I’m also loving how they highlight members on their Facebook Cover photo:

3.) Here comes the Advent Calendars:

The Yield 2012 Meme Calendar:

If you’re into Memes.

Wildfire by Google: Social Media Advent Calendar

If you’re into facts.

4.) Tasting Table’s: Food Fight Debate

Tasting Table gives their fans the chance to vote for the ultimate food debates and then throws an amazing party to reveal the results.

And the results:

5.) Foursquare’s 12/12/12 Robin Hood Relief Badge

Combining an opportunity to partner with Samsung Galaxy around the 12/12/12 Concert for Hurricane Sandy Relief.

6.) SiriTalks Instagram:

Creative finds-love this idea.

Bonus: My part-time gig at Tattly.

I was so fortunate to spend a few days at Tattly last week. Dream gig come true, I am the biggest Swissmiss fan girl- ask anyone I know. Over the week I ended up learning way more than just how these temporary tattoos are made and produced. The whole experience went above and beyond my expectations. I was initially dreading having to deal with the hour commute to Dumbo each day but the more I stayed the more I loved it.

Everyone was so sweet and welcoming. Daily coffee and lunch trips together were a must, then we would gather our food and eat together back at StudioMates. All this actually made me realize how miserable I was at my last job. How much I despised office politics, eating at your desk, and everyone only talking to you when they needed something. More companies should have the Tattly mentality. When you communicate and do things together is creates a much better working environment. Personally, I’m sick of working along side of people who are willing to throw each other under the bus — This was an epiphany. An epiphany of what I am and am not looking for in my next job.

Additionally, in my short time there I’ve learned a good chunk more about design then I ever had prior to walking in there. This is a piece of what I am looking for in my next job. I must be surrounded by creative and passionate people. The wealth of ideas was overwhelming.

Finally, I ran into mini celebrities. I don’t know the ‘who’s who’ in the design world, but many designers came in… so did author Jonathan Foer… and wandering photographer named Shantanu Starick who is on a journey around the world while spending no more, everything he gets is based on trade. It was quite an amazing story and definitely encourage everyone to check out his trades.

Many thanks goes out to Swissmiss and the amazing people at Tattly and StudioMates! You not only made my job dreams come true but you showed me there are amazing companies out there doing amazing things. I know now I want to be apart of that.

Hurricane Sandy and Responding Through Social Media + Bonus Relief Events

November 8, 2012 ~ Nicole Monahan ~ Leave a comment

For the past few weeks, my absence has been the cause of: bridesmaid duties (never again), vacation, and hurricane Sandy. This post is specifically geared towards two brands who’s social responses stood out to me over the past week and a half.

The key players I’m thinking of here are airlines, as my vacation last week was a near miss. At no fault to the airline under such circumstances, these are two examples of a social crisis plan in action and one that’s not:

Jetblue wins for my customer loyalty and I wasn’t even flying with them. Through Twitter these notifications consistently kept me updated:

Then Jetblue updated its Twitter, Every. single. day…

And even in Spanish:

I also received 2 emails with updates.

On the contrary was the airline I had booked a flight with… Delta.

What was in their crisis plan you ask? 0 emails (except notifying me my flight was cancelled), and these 2 updates on Twitter, below. The real icing on the cake was a tie between, being on hold for an hour only to be hung up on + having to go through 3 people to get to a supervisor.

The New Social Crisis Plan of Action:

Good rule of thumb: Situations, conflicts, complaints should never get to the point of a supervisor. That’s like giving the other team the ball and getting out of their way to score a touchdown. Here are a few other tips for brands/company’s to tackle crisis situations.

Every member of the team should be on the same page. Given a message that stays consistent.
Have a clear understand of the situation, and stay on top of current updates.
Be trained to give a clear response to the situation, with empathy.
Have the tools, courage, and power to take control of the problem on their own.

A small part of me knows this is a bit of a rant. But this experience has also helped me realize how important it is to have some sort of crisis management plan for your company, especially around your social. It’s many peoples go to source for information and updates because now a days it takes so much longer to get approvals and press releases out. Think about it.

_______________________________________________________________________________________

Hurricane Sandy Relief Events I’m Diggin’:

Flavorpill + Absolut

General Assembly: Fundraiserpalooza

Airbnb

Eventbrite NYC Newsletter

Social Marketing Finds: Classes, Contests, and Partnerships Oh My!

October 16, 2012 ~ Nicole Monahan ~ Leave a comment

The week started off with a class themed overload, just forewarned, but these contests, partnerships, and content finds just couldn’t be ignored. However, there’s more than just classes, I promise.

Here’s a few examples of partnerships and contests from my favorite brands, in addition to extra goodies I wanted to share with you all. Enjoy!

Of A Kind + General Assembly: Get Schooled Giveaway

I was first introduced to Of A Kind a few weeks ago, when I found out they were having an event at their limited time only Pop-Up store. While checking out the company I fell in love with the concept. It felt exclusive, like buying something truly unique. I saw this back to school set on the site before, which I loved and seemed like the only reasonable thing I could afford. However, I’m also one of those indecisive buyers. That’s why I’m glad I found this, and this is such a great partnership.

General Assembly: Private Class Giveaway

I’m not sure what the reason is for so many giveaways with General Assembly but I’m not complaining. Who wouldn’t want a private class. Keep ’em coming. You have my attention. I’ve enter to win both. Pick Me Please!

3rd Ward Brooklyn: Creative Speed Networking

Why must 3rd Ward be so far away. I’m in need of more class based companies in Astoria. This image instantly caught my attention first and then I looked at the description. Now that’s a creative event concept, especially since I don’t really like networking. This is a great solution; it’s quick, easy, and if it’s awkward you can move on in a few minutes.

Warby Parker Class Trip + American Express

This is simply well executed. More than anything, I love A.) A creative campaign or event and B.) Attention to detail. Check out the full site to get the whole experience. My personal faves: Their Facebook Class Rep Video Contest & the on the road blog. Now I’m super bummed I missed out on NYC- I’m due for a new pair of glasses. These old ones need to get off my face immediately!

ModCloth: Awe & Order Contest

This contest works because it makes me realize how much I need to spruce up my space and put more order in my life. These entries provide great visual examples of organizing your space while putting my apartment to shame. Then it hooks me into ModCloth– Could they be the answer to my clutter? Now I’m on their site…again. Brilliant. Just wish there was more buzz and promotion on it. As you can see I caught the tail end of the contest and I’m not the only one, they only had a handful of entries.

Seamless: It’s Raining

Clever, funny, simple, and doesn’t have to go too far on the design to get its message across.

Orbitz & 5 Gum Micro Pack – Freebies

Hustler Tip: Stick around Midtown for awesome street promotions and marketing ops, like these free micro gum packs I scored. I tend to avoid Midtown (and Chinatown) like the plague but I forgot about the freebies. I may need to rethink this.

Enjoy the rest of your week! Share your favorite social media brand posts, contests, partnerships, freebies, anything at all, in the comments.

Social Marketing Mondays: Facebook Cover Photos

Fun Stuff- Holiday Matinee Facebook Cover Photo

October 1, 2012October 3, 2012 ~ Nicole Monahan ~ Leave a comment

Facebook Cover Photos

A few months ago this change was new to us, now we know it as the large picture in our Facebook profiles everyone first sees when they land on our page. There are a few rules to live by — such as you cannot use your own contact information or CTA’s (calls to actions) such as “Like our Page”, “Buy my new book”, “Tune in Sept 3rd at 7pm” because this is what Facebook Ads are for… Yet I enjoy these rules. It makes limits limitless and the beauty of rules is that they were always made to be broken. Simply put, I love finding examples of how companies are embracing these boundaries and in turn trying to tell their story visually.

Here are a few examples:

Inspire // Holiday Matinee

My initial reaction to this image and message was inspiration and that’s exactly what Holiday Matinee is — a blog for creative inspiration. It tells you everything you need to know about the company from a single image.

Show Off Your Community // Lomography

Lomography just did an update that showcased: A.) Their product — analog cameras with analog film quality and B.) Their community of users. I’m very familiar with these shots better known as photography workshops, which are always the best.

Tell a Story // 3rd Ward

I am familiar with 3rd Ward but maybe not everyone else is. There’s a lot of tools going on here leaving me curious to find out more about what they do. Which if you explore further, is perfectly fitting for them.

Creative Approaches // Tasting Table

I have mentioned Tasting Table‘s Custom Guest Editor Facebook landing pages in an earlier article. Yet I’m still impressed by it, it’s such a creative way to showcase content while also putting a face to them. Brilliant!

Motivation // New York Road Runners

If this image of seasoned runners doesn’t get you motivated to run, I don’t know what else will. Not only that, but it makes me feel good that there’s a community out there that supports a range of runs in NY for a wide range of people on all kinds of levels.

Leave Me Hanging // OpenSky

I would have to include this as my bad example. I have never been too familiar with what OpenSky does — but I know this image doesn’t help either. Are they cooking supplies, lessons, lifestyle? Nope, actually they are “a shopping experience that matches individual taste with the exceptional finds of industry insiders.” — but you wouldn’t really know this from this image.

Social Marketing Tuesday: Visual Marketing

September 4, 2012October 3, 2012 ~ Nicole Monahan ~ Leave a comment

Hope everyone had a great Labor Day break. Because of the holiday, this usual Social Marketing Monday will be dubbed Social Marketing Tuesday!

This week’s examples take a look into how brands are using visual marketing towards their social media efforts. For those of you who are unfamiliar with Visual Marketing. According to a Wikpiedia definition, Visual Marketing focuses on the study and critical analysis of the ability of objects to be ‘protagonists’ in a visual communication scenario. More simply put, a means of using visuals (i.e photos) that drive your marketing efforts forward.

Call to actions and elegant copy are certainly necessary, however it is the visual that speaks before the text.

Personally, this has always been a favorite task of mine on any given project. I enjoy finding the right visuals that will fit a particular piece of content ever so perfectly, it’s like a puzzle for me.

Here are some examples I found this past week that are driving the conversation forward, leading with the visuals:

Lost in E Minor:

This is a cool visual. You can’t tell me you wouldn’t stop and have a double look at this photo. Better yet, Lost in E Minor then asks its audience to think of a great one-liner for it. Visual Marketing can be used as a conversation starter, and usually isn’t that how things go viral?

Indiegogo:

Indiegogo is a global platform for crowdfunding, empowering anyone, anywhere, to raise money for anything. This post is what is known as texts over image. Admittedly, pretty pictures and inspiring quotes is a weakness of mine. I post similar visuals on my own Facebook every Monday for motivation. Many people do it, it’s a cliché but everyone needs some motivation and this example is particularly fitting to the brands core values.

Tasting Table:

As most of you know, a new feature to Facebook is endless updates. This includes when a friend or brand updates their cover photo. This example of Tasting Table’s latest cover update immediately caught my attention. Mostly, again, for the visual. It is classic, very fitting for their brand, overall I thought it was a unique idea. Showcasing one of their guest editors while doing a complete ROS (in this case run of social) take over.

Thrillist:

Another example of text over image. It is a very quick and engaging method that never fails to start a conversation.

More importantly, it serves as a reminder to all. If given the choice, always be Batman.

Warby Parker:

Here is an example of Visual Marketing at its best in Warby Parker’s Where’s Waldo Facebook post. Mixing a notorious icon to promote their product, Where’s Waldo inspired frames.

Takeaways

Visual Marketing can be approached in a number of different ways. Whether it be used to promote a product, promotion, event, or even if it is just to get the conversation started in your social community. I find the way brands are using visuals to market limitless. This is a passion subject for me so there will definitely be further research in the future.

Are there any examples of brands using visual marketing that have stuck out to you? I would love to know, send your best examples in the comment section.

Social Marketing Mondays: Back to School

August 27, 2012October 3, 2012 ~ Nicole Monahan ~ Leave a comment

It’s almost Fall, kids are going back to school, and brands got the message. This weeks picks includes an interesting mix of approaches to using social media marketing for a back to school audience. Going into this research I was faced with the idea that everything would be marketed like on the Today Show with free haircuts, penny pencils, healthy lunches, angry bird backpacks. You get the idea. However I was pleasantly surprised at how these brands were thinking outside the box.

Biggest Takeaway: There is no single approach to marketing for back to school nor just a soccer mom audience anymore.

Here’s what happened on social this week:

Twitter: Back to School

Knowing your audience

Who is on Twitter? According to Quantcast the majority isn’t moms or children, the highest age demographic is between 18-34. This demographic tone is easily recognizable in these two Twitter back to school campaigns.

MediaBistro’s #TeacherStories

Having taken numerous MediaBistro classes, I am definitely a supporter of their classes and teachers. Thus I was happy to find out about MediaBistro’s Twitter contest which asks users to Tweet @mediabistro and share a story about your favorite teacher or best teacher experience using #teacherstories. It’s not targeting to moms or teens but instead anyone who has an inspiring story to tell about a former teacher.

Late Night with Jimmy Fallon #MyCrazyTeacher

In contrast, Jimmy Fallon uses humor as his weapon of choice, while asking fans to Tweet something funny or weird about one of your teachers using #mycrazyteacher. It isn’t that these two twitter campaigns can’t target teens or parents but I get the thought process behind it. Both are tapping into an experienced yet still youthful audience. Both want stories from people who have had a number of experiences with teachers worth remembering and sharing.

Here is the video of the best #mycrazyteacher submissions.

Facebook: Back to School

Below are four different example from brands that demonstrate multiple approaches to Facebook Marketing. Target’s Give with Target campaign uses Facebook as a landing page to support schools in need. Gilt City has a Back to Fall Sweepstakes. Mashable is surrounding learning through their editorial content, and The Container Store threw up a Facebook post on customers shopping for back to school supplies.

Target: Give with Target

Gilt City: Back to Fall Sweepstakes

Mashable: 10 Must-Have Apps for Successful High School Students

The Container Store: Facebook Fan Appreciation

Inbox Overload: A Weeks Worth of Email Marketing

August 22, 2012October 3, 2012 ~ Nicole Monahan ~ Leave a comment

This is a look into a weeks worth of email newsletters.

I have had to do similiar competitor research at an internship for an online publication where emails are the core to their business. I used to look into everything from advertisers, contests, events, to even design work. Admittedly, I miss that weekly research report. It was so interesting to see what others are doing out there.

So naturally I let my emails pill up just to explore a weeks worth of newsletters.

Publications explored included: Flavorpill, DailyCandy, Urban Daddy, and Tasting Table.

An Email Subject Line:

First things first, it doesn’t matter what you’re selling or if you have the best peice of content you’ve ever written. If no one clicks to open your email, all that stuff doesn’t matter anymore.

Make it count by providing a subject line your readers will be sure to make the next move on.

Here are recent examples that have caught my attention lately.

DailyCandy’s:

Draw Men Naked

Any and all from UrbanDaddy my favorites are:

There’s a Stranger Making Dumplings in your House
When You Think of Guacamole, Think of This
Murray Hill’s Best Hope Yet
24-Hour Beer Delivery to Your Doorstep

Tip:

Be funny. Be creative. But most importantly know your audience and who you’re taking to.

Tip:

Try A/B split testing. This allows tracking such things as subject lines. Two different subject lines that you want to test out will be sent to a certain percent of your audience. The results of which subject line performed better, based on open rate will be sent back to you, go with the better one.

Continue reading →

Social Marketing Monday: Good Complexity

August 6, 2012October 3, 2012 ~ Nicole Monahan ~ Leave a comment

Top Social Media Marketing Campaigns for the Week of: 7/30/12 to 8/6/12

This weeks top two contenders that caught my eye were GOOD and Amstel Light. GOOD with it’s good at heart nature approach to a contest and Amstel Light for making beer and tales more complex than ever.

GOOD: Make Food More Awesome

GOOD is a personal favorite publication. This image originally caught my eye as I am a big foodie who soon realized that I don’t go on enough picnics. When you click through to more information about the contest you will find GOOD doing what it does best, making the world and in this case food, good. This contest is a challenge to those with big ideas on how to make food awesome in the world. The prize isn’t too shabby either, with a chance to win a $1,000 grant to make your idea happen, a tour of Food Network, and lunch with an Awesome Foundation trustee.

What worked for me:

The image, I am a visual person.
The cause behind the challenge, very motivating and inspiring.
The prizes! They relate to my personal interests.

Amstel Light : Savory Complexity

From experience through working with Amstel Light as one of our clients back at my old internship, they are no joke a complex brand, but in a good way! Very particular in the message and audience they want to reach and I think they really nailed it with this campaign. It a complex beer but doesn’t initially tell you why or talk about themselves. They highlight random things from meat, umbrellas, darts, to even this whistling one. It makes you read, it makes you think, and it is something to talk about because these ads are everywhere! Bus stops, subways, magazines, I see them constantly. It’s almost like a scavenger hunt to find missing pieces of a book. If there is one thing I love it’s a good adventure and a good story to tell.

What worked for me:

The stories. The randomness. The imagination.
The fonts and text, from a non-designer it’s easy on the eyes and pulls you in to read more.

1.) Big Gay Ice Cream Truck

2. The Cinnamon Snail

3. Wafels & Dinges

4.Schnitzel & Things

5. Red Hook Lobster Pound

Social Media Campaigns I’ve loving this week:

1.) Patron’s Cocktail Share:

2.) GiltCity: #LoveYourCityMore Instagram

3.) Here comes the Advent Calendars:

The Yield 2012 Meme Calendar:

Wildfire by Google: Social Media Advent Calendar

4.) Tasting Table’s: Food Fight Debate

And the results:

5.) Foursquare’s 12/12/12 Robin Hood Relief Badge

6.) SiriTalks Instagram:

Bonus: My part-time gig at Tattly.

Hurricane Sandy Relief Events I’m Diggin’:

Flavorpill + Absolut

General Assembly: Fundraiserpalooza

Eventbrite NYC Newsletter

Of A Kind + General Assembly: Get Schooled Giveaway

General Assembly: Private Class Giveaway

3rd Ward Brooklyn: Creative Speed Networking

Warby Parker Class Trip + American Express

Seamless: It’s Raining

Orbitz & 5 Gum Micro Pack – Freebies

Facebook Cover Photos

Takeaways

Twitter: Back to School

MediaBistro’s #TeacherStories

Late Night with Jimmy Fallon #MyCrazyTeacher

Facebook: Back to School

Target: Give with Target

Gilt City: Back to Fall Sweepstakes

Mashable: 10 Must-Have Apps for Successful High School Students

The Container Store: Facebook Fan Appreciation

An Email Subject Line:

Top Social Media Marketing Campaigns for the Week of: 7/30/12 to 8/6/12

This weeks top two contenders that caught my eye were GOOD and Amstel Light. GOOD with it’s good at heart nature approach to a contest and Amstel Light for making beer and tales more complex than ever.

GOOD: Make Food More Awesome

What worked for me:

The image, I am a visual person.

The cause behind the challenge, very motivating and inspiring.

The prizes! They relate to my personal interests.

Amstel Light : Savory Complexity

What worked for me:

The stories. The randomness. The imagination.

The fonts and text, from a non-designer it’s easy on the eyes and pulls you in to read more.