The Art and Science of Making Things with Seth Godin

Last weekend I made my way to the New York Hall of Science for the annual Maker Faire. Now with 2 years under my belt it is definitely an event worth checking out. This year I was particularly giddy to get the chance to see a presentation from one of my ideals Seth Godin.

Seth Godin

Here are a few of my key takeaways from his speech:

Learn by doing things wrong. 

The guy who invented the ship, also invented the shipwreck.

In schools, particularly in science classes, we are programmed to show that we know how to do the steps done by scientists 40 to 400 years ago. And when we try to test something new or do something different we get in trouble and get marked down.

Rembrandt had assistants, yet we don’t know who they are because they did exactly what Rembrandt wanted them to do.

If you’re doing something that might not work, you’re making — and that’s risky.

If you’re not willing to fail you’re not willing to innovate. 

Even at the Maker Faire you see people buying these science kits to do at home. We do this because we naturally want something to work. We’re programmed this way, otherwise it feels uneasy to us.

With the internet, social media, and technology, we now have the ability to connect. We also need to get better at connecting and not being afraid to share things we’re working on. Instead, what we should be saying is: “I made this, what do you think? How can I make this better?”

We naturally connect to those that are doing work that matters.

Start asking yourself:

  1. What is school for?
  2. If you are a maker, what have you made recently that you failed at?
  3. What have you made that was interesting, why haven’t you shared it? You should be sharing — it’s the connecting that helps you get better at it.

Visual interpretation of Seth Godin's Maker's Faire talk

This was a visual interpretation of Seth Godin’s speech. To hear the full version of his presentation — you can view the full talk here.


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