Covered in Color! Saturday Adventures at the 2014 Color Run

color run queens 2014

I used to love running… I’d wake up early. Get the runner’s high. Push myself further and further each run. The best part was getting toned and in shape, having buns of steel! Yet, I gave it up about two  years ago. I had been training for a 10K religiously. I’d hit Central Park on the weekends for my longer 6 mile runs, and along the west side highway to the Chelsea Piers on weekdays for my shorter runs. I actually kind of miss the routine and structure of it all. However, hitting the concrete jungle’s pavement for too long really damaged my feet, before I knew it I had plantar fasciitis and was going to physical therapy.

I stopped running after completing that 10k, but I knew in 2013 I wanted to do the Color Run 5k. Pathetically I tried training again but at the root of it I ended up mostly run/walking most of the way. There’s no denying that the Color Run truly lives up to it’s slogan, the happiest 5k on the planet. I had a blast, completed it, but didn’t have much interest in coming back next year and messing my foot up any further.

All of this was thrown out the window four days before this year’s Color Run in Queens. My friend Megan, pounced at the opportunity to win tickets from blog celeb Gala Darling‘s Color Run giveaway. A few of the original winners didn’t claim the prize and now the Color Run was ours for the taking! We both responded to her and won instantly.

The whole giveaway was in partnership with one of the Color Run’s sponsors, Shout, which was produced by Edelman. Gala had to do a number of things like take part in photos and videos, Instagram/Tweet the event, and write a blog post recap. Overall, all of us got to reap the sweet benefits and were treated like royalty. We received ahead of time Shout/Color Run swag by mail, although I still never received mine due to UPS. Womp Womp. But they took really good care of me when I arrived there, showering me with shirts, bags, and tons of free stuff. We also got to skip the entire line and went straight to the starting line.

color run queens 2014

Other fun perks:

We had a videographer follow us around for most of the run, and one girl got to wear a GoPro through the whole race.

We got to cut the line for the Shout 360 Color Cam Videos.

Shout 360 Color Cam Shout 360 Color Cam

 

We got to cut the line and go directly on stage for the orange color throw. (Shout’s brand color)

 

color run queens 2014 color run queens 2014

And overall I didn’t have to force myself to run or hurt myself. We all walked it and it was so much fun to hang out with a brunch of friends and meet a whole group of new friends. I couldn’t have asked for a better way to spend my Saturday. These ladies were awesome!

Here’s Gala’s blog post from the Color Run adventure. And a few more photos below from the event.

xox

color run queens 2014 color run queens 2014 color run queens 2014

Vining the Red Carpet at The Shorty Awards

Vine celebrities

A few weeks ago I was asked by my friend Megan, who works at The Shorty Awards, to help volunteer by taking over their Vine account and Vining celebrities on Red Carpet before the award ceremony.

I’m no stranger to working on social media for live events, but my other speciality is recognizing influencers, especially on Vine. This was my first time live-Vining for an awards show and there was definitely an overwhelming amount of content. Having already known these key Vine influencers helped me narrow down what to capture in order to optimize for the right audience, in other words rubbing elbows with the rich and Vine famous.

After the ceremony these Vine’s resulted in a 2,000+ follower growth on The Shorty Awards Vine account. Here’s a few of the Vine’s I captured at the event.

Tea + Purpose Recap – Developing Your Life Philosophy

tea + purpose group

I know creative abundance is available to me in this moment…

This is how we began Tea + Purpose, a new monthly tea meetup that connects over a topic area allowing more women to create awareness and action in their lives, all created by my dear friend Carla Blumenthal. For this meetup, Sarah Kathleen Peck, writer of the blog “It Starts With“, joined and guided us to develop our own life philosophy framework.

We started the meetup with tea and scones at Press Tea, one of my favorite tea shops in the city. As more and more women trickled in we gathered around and got started with introductions. We began with answering this question – What have you been proud of so far this year? This question really opened people up a little bit more,  in addition to signing this realness contract, promising to bring our real selves to the tea table.

tea + purpose

Following intros, Sarah dove right into asking the group this question, when was the last time you felt an adrenaline rush? A lot of folks including myself mixed this feeling up with the feeling of anxiety. With all these fears, moments of anxiety, adrenaline, and vulnerability stemmed raw emotion and positivity. Here’s some of the comments I scribbled from this round of discussion:

  • It doesn’t always get easier the more you get into something and put it on the line. It’s a leap of faith and only gets more risky.
  • It’s hard to go into the unknown and know it’s going to be okay.
  • You have permission to screw up and change your mind.
  • We’re all humans having an experience.
  • Showing up everyday counts for something.

We were next asked to talk about happiness. What’s the definition of happiness and is it even the goal? Takeaways from this included:

  • Happiness is a feeling of inner peace and reflection.
  • Be in the present. It isn’t about if I get this job then I’ll be happy. Once you get to that goal or thing you’ll always be looking for the next thing. This turns into a vicious cycle, wondering if you’ll ever find peace and happiness.
  • Take away the “SHOULDS”. I should be like this. I should be doing that. Take it away. You don’t need to feel guilty about anything, just be yourself.
  • Set time aside to think and reflect. Schedule unplanned time.
  • When someone is being negative it means they need love or a boundary.
  • What you give attention to grows. If someone says something negative or you believe something negative it grows. If you don’t accept these things, it can’t grow… This has been the biggest eye opener for me because for the longest time I’ve said and thought about my job search in this way. I blame the economy, the competition here, thinking I’ll never get something. If I keep thinking that I won’t find anything, then I really won’t. Acknowledge. Don’t think about the negative. Don’t engage. Then the other person/thing is left with it.

Next came loneliness. What is it and why do we experience it?

This was also another awakening. When I feel lonely, it’s particular when I work from home. I’ve always wondered why I feel this way. Sarah shed some light on this for me by sharing some of her tools on how to improve this feeling of loneliness.

  • Use your voice. Ask yourself how much did you talk today, sing, anything? I should also note that this is why Sarah opened up this discussion, so that everyone could talk instead of her doing all the talking.
  • Language – Write and reflect.
  • Touch – Maybe we’re feeling lonely because we haven’t been touched all day like a hug or a handshake.
  • Eyes closed – Not sleeping but understanding and being aware of the moments and your surroundings. Meditation. Focus on your breathing.
  • Connect outward – Giving a warm real hug. Sharing with others.

tea + purpose group

Lately, I’ve been experiencing more revelations from friends (and in this case strangers) about who I am as a person. I’ve realized I can do a much better job at speaking up and showing who I truly am as a person. I’ve learned that I’m not the only person that has these fears or feelings and have come to peace with feeling vulnerable, it just means you’re being real.

Solving Problems Over Dinner – My Project Exponential Experience

Project Exponential

About six months ago a friend had told me about a dinner event called Project Exponential. Each month, a woman named Michelle Welsh plans and carefully selects a group of artists, professionals and entrepreneurs to attend each dinner.  It begins with an application and ends in stories and connections. Here’s my dinner story…

We started the night at Bacaro in Chinatown with a spread of food and place cards in front of us. Leading up to the event I felt totally disconnected from the whole event. My mind was racing with unanswered questions. What was I to expect? Who was I meeting? There was no flutter of mention or buzz on Twitter. No hashtag. I wondered if this was some kind of Fight Club thing. What happens at dinner stays at dinner. I’m so used to being able to find information I need, this unknown was rather exciting. 

Project Exponential dinner

I’d come to learn that Michelle doesn’t share people’s names or titles ahead of time because she doesn’t wants these dinners to be confined to what someone does for a living but instead focus on who they are as a person. She also does heavy research on everyone ahead of time to form the perfect connections. With this in mind, when I arrived it felt like solving a puzzle with my group as to what’s the connection here.

At first, we were instructed to break into groups of the four people seated closest to you and ask each other a problem that you are facing that you would like to solve right now. The person that was supposed to sit next to me was sick and couldn’t attend. I’m still unsure if this makes a difference, but I soon realized everyone in my group used to work in finance, except for myself… Admittedly, it was a tough first round for me. I always feel uncomfortable talking about myself, I’m a much stronger listener. Plus, the problem I’m facing right now is the fact that I’m going through this adult/figuring it all out phase in my life right now. At the time it felt selfish discussing, but now as I write this and in weeks passing I’ve realized I’m not alone in this feeling. I’ve been diving into more meals and conversations with really interesting thought-provoking women and friends and now know I’m not the only one that feels this way. 

For round two, we had to match the person with the same letter we had on our card. No match. Again, I think my match was sick so I joined in on the same group I started with. We were served our next course of gnocchi, salad, and steak, and Michelle passed around sets of small envelopes with questions for discussion in them. Mine said, “What relationships have been most meaningful to you? Who are your mentors?” while the guy next to me had, “Mistakes you’ve learned from. Dare to share.” Both great conversation starters.

Project Exponential

Following this discussion we had to flip our cards over and find our match according to the symbol on the back of our cards. I finally had a match and had a really great conversation with this woman. She could relate to my problem and we shared an additional problem of connection, as we both felt that there should be better resources to connect people in NYC. I like to think I’m solving that problem in a way with Women Who Brunch, I want to connect more women in New York but feel it could grow to so much more… This short discussion with her and this dinner experience has made me really think about how we connect. I’ve always been a fan of curated and unique events and the connection between people, but how can these connections form stronger more meaningful relationships? It’s a problem I’m excited to dig deeper in.

Once dessert came we were asked to meet someone we didn’t talk to yet. I met a guy that does photography and asked him to tell me more about his personal photo projects. He told me about how he enjoys photographing hearts in odd places. He mostly shares these on his Instagram and calls it love in unexpected places. I love the thought of looking for love, almost like a scavenger hunt. He then pointed to the dessert cake where pieces of it had fallen and naturally formed a heart. It was one of the best things I heard all day.

Of course, then, another guy had chimed in with a photo project his friend told him about called 100 Happy Days. The challenge is, can you stay happy for 100 days in a row? According to the site 71% of people won’t finish the challenge because they get too busy or state they don’t have the time. I’m always up for a good challenge and have been doing it ever since the dinner. It’s honestly made me feel a million times better. I used to write everyday and do a similar project called 365 Project, where I’d take a photo once a day. It’s really made me feel more grateful about each day and I actually look forward to finding something in my life that makes me happy each day even if it’s something small.

project exponential nyc dinner

Finally, Michelle wrapped up dinner with giving us these cards that say, what is your special, as a reminder that everyone has something special about themselves.

I’d love to hear what your special is in the comments. Let’s discuss! xo

Project Exponential   

3 Years and Counting! A Recap of Another Year in the Big City.

Thank you Timehop for the reminder that today is my third year living in New York!  Time really does fly when you’re having fun.

nyc, seasons, gif, new york

Honestly, there are some things that haven’t changed since last year.

My cat still goes into baby mode every time I visit Florida.

cat, sleeping cat, midnight

It also seems to snow every single January 21st anniversary. (Real picture from today.)

nyc winter

I am still freelancing which is unfortunate. It’s not that I dislike where I work but definitely want to settle into one permanent company, not only to get my career where I want to go but I’m exhausted jumping from one client to the next. People seriously take having a laptop at work for granted. Benefits too.  Spoiler alert to anyone who freelances and is over 26: Obamacare is the worst. Be very grateful your company takes care of you and/or your parents. This is also just one of the harsh realities I faced in year 3…  Most of all though, I really miss having coworkers. People I can talk to or grab a drink with, can’t do that as a freelancer. In part, I know it’s still the economy but hope this goal is reached in year 4.

I still live in Astoria and still love it. Although we did lose a pretty big member of the family this year…

5 Pointz, Queens, LIC, graffiti, nyc

New Changes & Milestones:

Year three marked the start of Women Who Brunch and my leap into entrepreneurship. In the summer of 2013 my friend Megan and I took on this project to crate a monthly brunch series dedicated to inspiring and connecting more women over a great meal. I’m still blown away by the success and growth we’ve had so far. We have a new logo, just wrapped up our 6th brunch, have over 900 members, and have met amazing women from all backgrounds including agencies, startups, to companies such as MSNBC, Eventbrite, Mashable, CBS, Hearst, and Warner Bros. I love planning these events and can’t wait for what the next year will bring.

Bonus: I’m also very excited for my first speaking role this Friday at #CMGRHangout, where I’ll be discussing how I’ve built this awesome food community.

women who brunch, women, nyc, brunch

This year with Digital DUMBO I have successfully planned 2 conference, 31 events (with Google Local, Bing, Huge, 7Digital, Maker’s Row, and Venmo to name a few), and grew our Twitter following 174% and Facebook to 57% over 2013. Woop! Our events and social media are only going to get better.

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Lessons I’ve learned:

My biggest lesson over the past year was learning to say no. As much as you try, you simply can’t do it all here. I’ve had to learn how to say no to many requests and opportunities that just aren’t the right fit for me. This really forces you to do some soul searching and truly think about what it is you want. Additionally, learning how to say no helps understand how your time and efforts could be used more effectively.

Year 3 Recap:

I got to visit Austin. When you’ve lived in NY you realize Austin isn’t really that “weird”.

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And Nashville:

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Tried a cronut:

cronut

Took part in the Color Run:

color run BrooklynIMG_1300

Attend my favorite NYC event Jazz Age Lawn Party:

jazz age lawn party jazz age lawn party jazz age lawn party

Learned a new skill, how to make jam:

jam

Saw Anchorman 2 film in the city:

IMG_0468 anchorman 2

And embraced the beauty New York City has to offer. Here’s to year 4!

IMG_1217 IMG_1963yoga gay pride parade nyc

Morning Inspiration – Curated events, articles, and more.

shots-you-never-take quote

It’s been a while since I’ve done one of these, but I just love reading and making curated lists filled inspiration and information. Below are upcoming events, interesting reads, and more from my perspective.

Starting with this quote that has continued to stick with me a lot recently.

shots-you-never-take quote

Upcoming Events I’m Looking Forward To:

CM Meetup – All Things Fashion and Social Media, tonight

Taste Talks, a Brooklyn Food & Drinks Conference – September 14th & 15th

Women Who Brunch (Shameless plug), Makers and Crafters themed brunch with Megan Nuttall at Jane Restaurant, September 15th

99u Pop-Up School, Mini conferences and workshops on career development, entrepreneurship, and brand & digital strategy, September 18-20th

Maker’s Faire, Festival of innovation, creativity, and science, September 21st & 22nd

Creative Mornings NY with Ayah Bdeir Founder of LittleBits, September 27th

________________________________________________________________________

Articles to Inspire:

One question that’ll change everything

10 Things to Do Even if They Judge You

20 Motivational Business Quotes to Read Every Morning

Part of a Community…

________________________________________________________________________

Wildcard (My life and interesting things I find along the way) :

4 years ago I started this little graffiti Tumblr.

NYC Graffiti

This Humans of New York image and quote was extremely inspirational to me:

Humans of New York

Fin, xo

The Instagram Photo That Gave Me a Swift Kick to Start Writing Again

Humans of New York

Last week as I was scrolling through Instagram, this image and quote from Humans of New York caught my eye.

Humans of New York

I’ll be honest, I don’t write as often as I should. But this quote was a true awakening. It reminded me of when I just graduated college. Almost every single day for about an hour I would just write and recollect my thoughts at nearby cafes. It was one of my most fondest memories. It was my personal getaway to recap the struggles (and still struggles) of the economy and post-grad life, finding my way, logging weight goals (I lost 80lbs in about a year during my senior year and documented it both on and offline), and reenacting fun I had with friends in college. I could relive it all or just reflect, even for a few short moments. It was pure bliss.

Immediately after reading this quote, I grabbed a new Moleskine notebook and got started. I’ve been writing every single day since then ( a whole week straight so far! ). Just like anything else you need to make time for it, and it’s definitely a habit I’m excited about forming.

I’d love to hear from you: What are your daily improvement habits? How do you strike a balance to make time for these habits?

For me, I’ve started to only bring a book with me whenever I’m running out the door, that way I can squeeze reading time into my commute time. Then, I’ll set aside an hour to write in the evening and use my Lift app to hold myself accountable. It’s also fun to check things off a to-do list.

Would love to hear from you! Let’s explore in the comments below.

Pursuing My Passion – Women Who Brunch

Women Who Brunch August Event at Five Points

“The best way to bring everyone together is through food.”

A few weeks ago I took the leap and pursued my side project with my good friend Megan Frantz, called Women Who Brunch.  A monthly Meetup group and event series which gathers a group of women together over the most important meal of the week. Each month we curate the restaurant, conversation, speaker, and experience.

Women Who Brunch August Event at Five Points

There were a number of reasons why I wanted to start this up. One of which was to meet new women, I don’t think that there is enough opportunities for women to support and connect with each other. The other reason was of course to have an excuse to eat delicious pancake carbs and check out a new restaurant. In all seriousness, I’m excited for what the future holds for WWB. I’ve always wanted to start my very own foodie community, while having the freedom to curate the best experience possible.

Our inaugural event on August 3rd, was more than I could have asked for, with two great speakers Megan Nuttall and Monica Lo. Both of which spoke on the subject of “Passion Projects”.  I’ve known these two for almost a year now and have constantly kept up on their new ventures. Recently, they received Google Glasses to beta test and have been using them for a photography project in which Megan will in turn write a piece about their experience. During the brunch they were also so kind as to bring their pairs of Google Glass for our attendees to play with. Successfully, we also had a sold out brunch event and I got to meet a lot of amazing new ladies along the way.

Women Who Brunch August Event at Five Points

Looking forward, I’m eager for what we have on the horizon. For our September brunch we’re bringing back Megan Nuttall, the theme will surround “Crafters & Makers”, as she also runs her own Etsy store called The Invisible Kitten. We’re going to have some fun icebreakers in the works and so far received a great discount off the Maker’s Faire, which is by far one of my favorite Queen events.  For October, the lovely Angela Giacchetti of Eventbrite NYC will be joining us as our guest speaker for an “Events” themed brunch. And finally, we also launched our website this week!

The only thing that could make my life complete was if Jimmy Fallon showed up as an honorary bruncher – a girl can dream…

Join us for brunch on September 15th at the Jane Restaurant! Brunch on, ladies!

Tech Office Visits – Past, Present, and Future

google office new york

Last week I had the privelige to tour the NYC Google offices. Coming up in September, Digital DUMBO is hosting an event with Google Local and saw this as a great opportunity to visit their offices and meet a fellow Community Manager. (Side note: We both went to UCF, I love small world coincidences like that.)

google office new york

I’ve always had an obsession with visiting tech and other great brand’s offices in New York. Then I thought being the OCD list maker I am, wouldn’t it be fun to write down all the offices I’ve visited as well as the ones on my office “bucket list”.

Here’s my list. What are some of your favorite offices in the city?

Tech & Awesome Brands I’ve Visited:

  • Google – They have about 4 cafeterias on one floor with great food + Legos.
  • Buzzfeed – Everything you’d image the Buzzfeed office would be.
  • Foursquare – Customized conference rooms named after badges, cafeteria with a calligrapher that comes in each week to write out the upcoming menu and craft beer for the following week.
  • Warby Parker – Dream company  + Showroom inside their offices!
  • Shutterstock – Photos on each elevator door.
  • AOL – Catered events.
  • AppNexus – Have their own auditorium space and cafeteria space for events and talks.
  • Flavorpill – Graffiti, high ceilings, lots of light, Friday lunches.
  • Tasting Table – Spacious, lots of light, test kitchens on site.
  • MKG – Each conference room is different and has a theme + word search board and photo booth.
  • Percolate – I haven’t seen the new offices, just the old one!
  • Tumblr – They have their own Grady’s Cold Brew fridge and Tumblr user artwork around the office.
  • Bitly – Pufferfish every where!
  • Tattly/ StudioMates – Always full of fun surprises.
  • Ogilvy – Huge and fancy.
  • Times Square Alliance – Over looks Times Square, of course.
  • Birchbox – So pink!
  • Artsy – Probably has the best view of the entire city. Like Top of the Rock good.
  • Vemeo – Huge and snacks galore! And they have their own popcorn machine.
  • General Assembly – Open space, good classroom environment.
  • Huge – The whole office has design in mind. They also name their conferences after celebs. Justin, Britney, Kim.
  • Sesame St. – Interactive Sesame Street coffee table, their creative department is more fun and colorful.
  • Squarespace  – Customer support has their own floor, and they have pretty great snackage.
  • Contently –  Epic bookshelf in color coordinated order.
  • MediaBistro – Went there for classes, it was a pretty ordinary office.

Company Bucket List

  • Adweek
  • Barkbox
  • NowThisNews
  • Jetblue
  • FAB
  • Big Spaceship
  • Gilt Group
  • Livestream
  • Chartbeat
  • Quirky
  • Uber
  • Seamless
  • Songza
  • Aereo
  • Fast Co.

Who’s Winning the War on Food Truck Social

Big Gay Ice Cream Twitter Account Stats June 2013

This past week The Daily Meal announced their picks for this year’s 101 Best Food Trucks in America. Personally, I’ve been a bit bias on a few industries that are still not always up to speed on the whole social media and technology thing, (Healthcare/Fitness, TV/Film, Hospitality and Travel, and Food/Restaurants industries.) So I thought it would be fun to check out a few of these food truck’s Twitter personalities.

Let’s take a look at 5 food truck’s from NYC that made the list and how they’re using Twitter.

1.) Big Gay Ice Cream Truck

Big Gay Ice Cream Twitter Account Stats June 2013

They’re simply just amazing at social. They have the most followers on my small list of 5, and here’s why…

They have great Twitter conversations and responses:

Do you like us? Big Gay Ice Cream Tweet Response

They just do want they want and help out friends:
Big Gay Ice Cream Tweet

No social media rules. They speak their minds, with whatever comes to mind… It makes it personal, not just a brand:
Big Gay Ice Cream Tweet

Recently, I went to the East Village store a few weeks ago since they sadly don’t have the truck in NY anymore. Which isn’t really a terrible loss the tourist still rack up the line whether it was for a truck or shop. Point being is they now have drag queens that help make this terrible waiting thing both bearable and entertaining. They also do a fantastic job Tweeting about this experience while still making it relevant to what’s going on in the world. For example, this Tweet the day of the Tony Awards:

Big Gay Ice Cream Tweet Tony Award Drag Queen

2. The Cinnamon Snail

The Cinnamon Snail Twitter Account

Who doesn’t love to be updated on truck locations. They just seem to be a couple of streets off every day. That’s NY parking for you.

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I don’t know who does their photography but it’s gorgeous. And yes, they also have a beautiful Instagram account.

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Like: How they post weekly specials. Dislike: The mass social channel promotion. I don’t like to double-click.

The Cinnamon Snail Twitter Posts

3. Wafels & Dinges

wafles and dinges truck twitter account

They win just for coming out to Queens on weekends. Although I’m having a love/hate relationship right now with this question promotion (below). I get it. Engage with fans and offer freebies, I guess I’m just not loving the questions. Personally, I wouldn’t share a picture of my dad to a food truck. Plus I responded to one of these and no free dinges yet, what gives?

wafles and dinges truck twitter account  wafles and dinges truck twitter account wafles and dinges truck twitter account

Constant updates=Love! This truck is everywhere and at all the best tourist locations.

wafles and dinges truck twitter account

4.Schnitzel & Things

Schnitzel & Things Food Truck Twitter

Pre-order your food. If you’ve every experienced NYC lunch rush you understand how genius this is.

Schnitzel & Things Food Truck Twitter

Womp, womp. Same basic formatting for tweets. We get it, it’s lunchtime. We thought we’d attempt a drunk Schnitzel & Things food truck run on 52nd btw 6th/7th at 2am. That’s actually not a bad food truck idea.

Schnitzel & Things Food Truck Twitter

5. Red Hook Lobster Pound

Red Hook Lobster Truck Twitter

I wanted to save the glory child, #1 food truck in America for last. Because they were that terrible.

I don’t understand most of these references. It’s not really explained and they keep mentioning Derecho like we all of a suddenly get it.

Red Hook Lobster Truck Twitter Red Hook Lobster Truck Twitter

I’m a grammar snob. There was just too many of these mistakes: ITs, 2day, be4. It’s making me cringe. AND TOO MANY ALL CAPS AND OVERUSE OF THE WORD LOBSTAH.

Red Hook Lobster Truck Twitter Red Hook Lobster Truck Twitter Red Hook Lobster Truck Twitter

So what have I learned?

If you have a great product I guess you don’t need to be good at social media. That’s where word of mouth marketing really helps. But, it doesn’t hurt to be relatable and fun with your fans. It only takes word of mouth marketing that much higher. Additionally, it doesn’t have to be all about where the truck is, it helps of course, but it should also be about your product and personality. Each food truck has its niche or else you’d never make it on that list or in NY, so emphasize what you’re made of. Trust me, we’ve got plenty of those doughnut and halal trucks.