Top 3 Campaigns and Promotions of the Week | 7/13/12- 7/20/12

I thought I would try out something new and find the most intriguing campaigns and promotions of the week. Hopefully, turning this into a more weekly occurrence.

To kick things off, this week’s picks include an e-commerce brand’s Facebook approach to achieving more “likes” and customer interactions, a foodie favorite of mine whose Summer Cookbook snagged a collaboration with Apple and Starbuck’s “Pick of the Week”, and a beverage brand hitting the pavement in your local borough.

1.) Birchbox – Facebook Promo Code Photo Hunt Campaign

While Facebook no longer allows you to “Like” before entering Facebook contests. I love Birchbox‘s approach in thinking outside the box to get more “likes” and customer engagement through their Facebook channel. Now I will have to wait until Monday to learn more about promo code. Oh the suspense!

2.) Tasting Table Cookbook – Summer 2012 – Starbucks and iBookstore Promotion

I am such a huge fan of Tasting Table, so when I saw this at Starbucks today I literally did a double take. I am so glad that they were able to do this summer cookbook campaign with Starbucks and Apple, more people need to know about this brand.

3.) Vitamin Water – Guerrilla Marketing, Hitting the Streets

Vitamin Water brings the product offline and into the hands of the community. I saw them passing out Vitamin Waters last week in Fort Greene, Brooklyn and now Astoria in Queens. I love how they have been using this summer’s heat to their advantage and getting face to face with consumers. More importantly, they’re not taking it to Times Square, they are hitting the local community, which I find to be a great strategy since now I remember and am writing about their brand which means it’s working.


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