Solving Problems Over Dinner – My Project Exponential Experience

Project Exponential

About six months ago a friend had told me about a dinner event called Project Exponential. Each month, a woman named Michelle Welsh plans and carefully selects a group of artists, professionals and entrepreneurs to attend each dinner.  It begins with an application and ends in stories and connections. Here’s my dinner story…

We started the night at Bacaro in Chinatown with a spread of food and place cards in front of us. Leading up to the event I felt totally disconnected from the whole event. My mind was racing with unanswered questions. What was I to expect? Who was I meeting? There was no flutter of mention or buzz on Twitter. No hashtag. I wondered if this was some kind of Fight Club thing. What happens at dinner stays at dinner. I’m so used to being able to find information I need, this unknown was rather exciting. 

Project Exponential dinner

I’d come to learn that Michelle doesn’t share people’s names or titles ahead of time because she doesn’t wants these dinners to be confined to what someone does for a living but instead focus on who they are as a person. She also does heavy research on everyone ahead of time to form the perfect connections. With this in mind, when I arrived it felt like solving a puzzle with my group as to what’s the connection here.

At first, we were instructed to break into groups of the four people seated closest to you and ask each other a problem that you are facing that you would like to solve right now. The person that was supposed to sit next to me was sick and couldn’t attend. I’m still unsure if this makes a difference, but I soon realized everyone in my group used to work in finance, except for myself… Admittedly, it was a tough first round for me. I always feel uncomfortable talking about myself, I’m a much stronger listener. Plus, the problem I’m facing right now is the fact that I’m going through this adult/figuring it all out phase in my life right now. At the time it felt selfish discussing, but now as I write this and in weeks passing I’ve realized I’m not alone in this feeling. I’ve been diving into more meals and conversations with really interesting thought-provoking women and friends and now know I’m not the only one that feels this way. 

For round two, we had to match the person with the same letter we had on our card. No match. Again, I think my match was sick so I joined in on the same group I started with. We were served our next course of gnocchi, salad, and steak, and Michelle passed around sets of small envelopes with questions for discussion in them. Mine said, “What relationships have been most meaningful to you? Who are your mentors?” while the guy next to me had, “Mistakes you’ve learned from. Dare to share.” Both great conversation starters.

Project Exponential

Following this discussion we had to flip our cards over and find our match according to the symbol on the back of our cards. I finally had a match and had a really great conversation with this woman. She could relate to my problem and we shared an additional problem of connection, as we both felt that there should be better resources to connect people in NYC. I like to think I’m solving that problem in a way with Women Who Brunch, I want to connect more women in New York but feel it could grow to so much more… This short discussion with her and this dinner experience has made me really think about how we connect. I’ve always been a fan of curated and unique events and the connection between people, but how can these connections form stronger more meaningful relationships? It’s a problem I’m excited to dig deeper in.

Once dessert came we were asked to meet someone we didn’t talk to yet. I met a guy that does photography and asked him to tell me more about his personal photo projects. He told me about how he enjoys photographing hearts in odd places. He mostly shares these on his Instagram and calls it love in unexpected places. I love the thought of looking for love, almost like a scavenger hunt. He then pointed to the dessert cake where pieces of it had fallen and naturally formed a heart. It was one of the best things I heard all day.

Of course, then, another guy had chimed in with a photo project his friend told him about called 100 Happy Days. The challenge is, can you stay happy for 100 days in a row? According to the site 71% of people won’t finish the challenge because they get too busy or state they don’t have the time. I’m always up for a good challenge and have been doing it ever since the dinner. It’s honestly made me feel a million times better. I used to write everyday and do a similar project called 365 Project, where I’d take a photo once a day. It’s really made me feel more grateful about each day and I actually look forward to finding something in my life that makes me happy each day even if it’s something small.

project exponential nyc dinner

Finally, Michelle wrapped up dinner with giving us these cards that say, what is your special, as a reminder that everyone has something special about themselves.

I’d love to hear what your special is in the comments. Let’s discuss! xo

Project Exponential   

#SMWNYC Recap: Parties, Stories, and Jeopardy

Social Media Week NYC 2013

Last week was one hell of a roller coaster. I’d like to keep up with my goal of at least 1 blog post a week. It’s been a major struggle with the two new jobs, but as a magician told me this weekend (yes, you heard that right), you have to do what you love. It took him 3 years of practicing his craft and is finally doing what he loves. I met him this past weekend at a non-profit gala I helped volunteer for, he made a valid point — you can always have your day job but should always at least have your side art, your passion projects. And that’s exactly why I continue to push forward with my writing.

During Social Media Week, I successfully made it through 7 events and produced my first (sold out) event with DigitalDUMBO. As a promise to myself I wanted to make a recap of all the events and panels I attended. Thanks for bearing through this novel, but I promise there’s a ton of great takeaways.

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Tuesday, February 19, 2013:

6:00-8:00pm: Doing It Live: The Integration of Social in Live Events

#SMWDoingItLive

Bridget Carey – Senior Editor @CNet – @BridgetCarey

Ben Hindman – Co-founder and CEO @SplashThat – @bjamin32

David Adler – Founder and CEO @BizBash_News – @DavidAdlerLinkedIn

Shawn Busteed – SVP, Business Strategy @TBAGlobal – @Busteed

Lauren Drell – Campaigns Editor @Mashable – @drelly

Social Media Week New York 2013- Doing It Live Panel

– Always follow-up after an event. Don’t do a post-event survey, instead try a photo gallery, they have higher traffic rates.

– With Live events – Twitter can be a simple way to outline what happened when you’re writing a story, especially useful for journalists and writers.

– Make it easy on attendees. Provide a list of the speakers, twitter handles, and hashtags.

– The decor is the event. Make sure your brand is on everything and do it in a unique way.

– Think of creative ways to thank attendees.

– A great way to influence people to tweet is to make them look awesome at an event or give them something awesome to photograph or share. Don’t make tweeting forced.

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Wednesday, February 20, 2013

9:30am-10:30am: A Conversation with Neil Blumenthal, Co-Founder and Co-CEO, Warby Parker

#SWMHQ

– Businesses can create good in the world.

– One of the reasons why people leave their jobs isn’t because of compensation, it’s because they stopped learning.

– [Warby Parker] always trying to merge the physical and the digital. Connecting people on an emotional level.

Examples of this innovation:

– Always asks themselves the following questions:

  • Is this a unique experience?
  • Is this authentic?
  • Does it have a compelling narrative?
  • Does it do good in the world?
  • Are we consistently learning?

– If you want to build relationships you need to let people in and be vulnerable.

– Give people a reason to share and they will.

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6:00- 7:30pm: The 140 Character Resume: How Your Social Media Footprint Can Get You Hired.

#SMW140Resume

Lars Schmidt, Head of Talent Acquisition and Innovation @NPR – @ThisisLars

Sharon Feder, COO @Mashable – @Sharonfeder

Brooke Camp, Talent Acquisition Leader New and Digital @NBC Universal – @BCeenByMe

Kathryn Minshew, Founder and CEO @DailyMuse – @kmin

Hagos Mehreteab, Director of Talent Acquisition at AppNexus @AppNexus – @gosnew

Social Media Week New York 2013 140 Resume

– Have an online presence and tailor it to your personality.

– Build your own projects. Create content and blogs.

– Consistency in your online profiles is important. Before you even start, scrub your online identity. Be professionally attractive & approachable.

– With every single message you send, you’re making an impression. Up to you if it’s good or bad.

– One big mistake is to ask for something from people you follow before you build a relationship with them.

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Thursday, February 21, 2013

9:30am-11:00am: The Evolution of the Modern Community Manager

#SMWCommunity

Casey Carter- Social Media and Digital Marketing Manager @SoulCycle –@caseyculture

Kristin Maverick – Director, Earned Media @BarbarianGroup – @kmarerick

Joanna Firneno – Brand Strategist at @Percolate – @joannaf

Brian Ries – Senior Social Media Editor at @Newsweek and @DailyBeast – @moneyries

Mike Hayes – Social Media Editor @Buzzfeed – @michaelhayes

Social Media Week New York 2013 The Evolution of the Modern Community Manager

– The old way community management was done, included relying on content calendars. You’d develop the calendar and put it out. But with working on a hockey brand (Brian Ries) we noticed that the conversation escalated during game time which meant after 6pm — after working hours. There was a lack of real-time.

– You need to be flexible when real-time event happen. With Breaking News Buzzfeed comments within the first 15 minutes to elevate the conversation. People think if you’re not tweeting and commenting that much, then you’re not really there.

– How can brands work/change real-time. – Create a foundation on your brand and voice. Example: Oreo has a style guide. Like Oreo and the Super Bowl. It has to have that perfect formula. It blended the Blackout Meme with America’s love for Super Bowl Ads. They did something similar during the Grammy’s and it didn’t have the same effect because people don’t care as much about ads during the Grammys.

– When jumping on new platforms (Vine, Rebelmouse). First contact these companies, seeing if you can secure a domain and then set up a coffee meeting and see what the best approaches are for your brand. Secure your social presence.

– Social is just another piece of the business pie.

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12:00pm-1:30pm: The Golden Age of Digital Storytelling

#SMWBuzzfeed

Josh Sternberg – Media & Publishing Reporter at Digiday- @joshsternberg

Jon Steinberg – President and COO at Buzzfeed – @jonsteinberg

Lee Nadler – Marketing Communications Manager at MINI USA- @leenadler

Sabrina Caluori – Vice President, Social Media and Performance Marketing at HBO & Cinemax- @sabrinacaluori

Social Media Week New York 2013 The Golden Age of Storytelling

– Connect the world through conversations. Example when HBO did a Mistakes Girls Make hashtag and content, this happened alongside the conversations of New Years Resolutions.

– You can’t do anything good without actually working on it.

– We’re moving away from interrupted experiences (homepage take overs) into more custom emotional experiences. Example: Mini’s End of the World Campaign.

– When jumping on new platforms (Vine, Rebelmouse. ect.). Workshop with it, gather your team up and first understand: What’s my personal experience with this?

– Humanize and connect with users in real life. Try not to automate everything. Don’t be sales-y, understand the point of view of what makes this product or TV show awesome and be authentic.

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6:30pm – 9:00pm: dd:SOCIAL SMW – “Majors and Minors” Presented by Digital DUMBO & Translation

Recap of photos from running my first DigitalDUMBO Event.

IMG_1060 IMG_1063 IMG_1071 dd:SOCIAL Social Media Week New York 2013– “Majors and Minors” Presented by Digital DUMBO & Translation

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Friday February 22, 2013: 

2:30pm-4:00pm – The Future of Branded Experiences

#SMWMKG

Nick Parish – Editorial Director, Americas at Contagious – @paryshnikov

Dave Brown – Director, Digital Strategy at MKG – @holidaymatinee

Social Media Week New York 2013 The Future of Branded Experiences

The best part of this panel was that it involved a DIY Jeopardy board. Leave to Dave to make magic among the digital and physical space. The “host” read off an audience member’s Twitter handle and they got to choose from each category on the board. The two panelists Dave Brown and Nick Parish would give their answers. Everyone was a winner.  And it all started with this quote:

Do what you do so well that they will want to see it again and bring their friends. – Walt Disney

Final Takeaways:

– You don’t need to buy your voice in the world.

– The biggest danger brands can do not being interesting enough.

– Data can be used to make smarter decisions about events by using online data to help make offline decisions.

– Marketplace Disruption – Airbnb is changing the hotel industry and challenging how hotel’s need to rethink their business models. Plated and Blue Apron is changing the food industry. Changing how Whole Foods and Trader Joe’s will rethink their models. Who Gives a Crap is changing the way we think about sanitation and the fundamental need for paper goods. Skillshare reminds us we’re all teachers.

– Brands need to be more human, have a conversation. Empower your Community Manager! Everyone needs to be integrated. Sit around the same table. Brands need to start talking with us and stop talking at us. 

– People are consuming the content we write in unthinkable ways. Make content consumption a comfortable and seamless user experience – personal for anytime, anywhere, and on any device.

– We’re creating products that provide meaning to people’s lives in frictionless ways. ( Wemo, Twine, Goodnight Lamp.)

– Let’s make a human connection.

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Social Marketing Tuesday: Visual Marketing

Fish Shoes

Hope everyone had a great Labor Day break. Because of the holiday, this usual Social Marketing Monday will be dubbed Social Marketing Tuesday!

This week’s examples take a look into how brands are using visual marketing towards their social media efforts. For those of you who are unfamiliar with Visual Marketing. According to a Wikpiedia definition, Visual Marketing focuses on the study and critical analysis of the ability of objects to be ‘protagonists’ in a visual communication scenario. More simply put, a means of using visuals (i.e photos) that drive your marketing efforts forward.

Call to actions and elegant copy are certainly necessary, however it is the visual that speaks before the text.

Personally, this has always been a favorite task of mine on any given project. I enjoy finding the right visuals that will fit a particular piece of content ever so perfectly, it’s like a puzzle for me.

Here are some examples I found this past week that are driving the conversation forward, leading with the visuals:

Lost in E Minor:

Fish Shoes

This is a cool visual. You can’t tell me you wouldn’t stop and have a double look at this photo. Better yet, Lost in E Minor then asks its audience to think of a great one-liner for it. Visual Marketing can be used as a conversation starter, and usually isn’t that how things go viral?

Indiegogo:

Indiegogo Picture Over Text Quotes Motivation

Indiegogo is a global platform for crowdfunding, empowering anyone, anywhere, to raise money for anything. This post is what is known as texts over image. Admittedly, pretty pictures and inspiring quotes is a weakness of mine. I post similar visuals on my own Facebook every Monday for motivation. Many people do it, it’s a cliché but everyone needs some motivation and this example is particularly fitting to the brands core values.

Tasting Table:

Tasting Table Guest Editor Takeover

As most of you know, a new feature to Facebook is endless updates. This includes when a friend or brand updates their cover photo. This example of Tasting Table’s latest cover update immediately caught my attention. Mostly, again, for the visual. It is classic, very fitting for their brand, overall I thought it was a unique idea. Showcasing one of their guest editors while doing a complete ROS (in this case run of social) take over.

Thrillist:

Thrillist Facebook Post Always Be Batman

Another example of text over image. It is a very quick and engaging method that never fails to start a conversation.

More importantly, it serves as a reminder to all. If given the choice, always be Batman.

Warby Parker:

Warby Parker Where's Waldo Glasses

Here is an example of Visual Marketing at its best in Warby Parker’s Where’s Waldo Facebook post. Mixing a notorious icon to promote their product, Where’s Waldo inspired frames.

Takeaways

Visual Marketing can be approached in a number of different ways. Whether it be used to promote a product, promotion, event, or even if it is just to get the conversation started in your social community. I find the way brands are using visuals to market limitless. This is a passion subject for me so there will definitely be further research in the future.

Are there any examples of brands using visual marketing that have stuck out to you? I would love to know, send your best examples in the comment section.

Taking off in Tweets – Twitter Strategies of the Airline Industry

In the Social Media air travel space, I have heard of such contenders as Southwest being noted time and time again as the ruler of social. Being that I love travel and Social Media research I thought I would take a deeper look into how these top airlines compare. Of these airlines I chose JetBlue, Southwest, Delta, American Airlines, and Virgin Airlines. And we’re off…

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