Social Media Monday + Tattly

Tattly Love What You Do Tattoo

Social Media Campaigns I’ve loving this week:

1.) Patron’s Cocktail Share:

Love this concept and cocktails.

Patron Holiday Cocktail Campaign Facebook

2.) GiltCity: #LoveYourCityMore Instagram

Amazing way to connect their community with their brand by asking fans to share photos on Instagram using hashtags #LoveYourCityMore and #NYC. I’m also loving how they highlight members on their Facebook Cover photo:

Gilt City #LoveYourCityMore Social Media CampaignGilt City Holiday Instagram Campaign

3.) Here comes the Advent Calendars:

The Yield 2012 Meme Calendar:

If you’re into Memes.

The Yield Advent Calendar 2012 Memes

Wildfire by Google: Social Media Advent Calendar

If you’re into facts.

Social Media Advent Calendar from WildFire and Google

4.) Tasting Table’s: Food Fight Debate

Tasting Table gives their fans the chance to vote for the ultimate food debates and then throws an amazing party to reveal the results.

Food Fight Tasting Table  Campaign

And the results:

Food Fight Tasting Table Campaign Results

5.) Foursquare’s 12/12/12 Robin Hood Relief Badge

Combining an opportunity to partner with Samsung Galaxy around the 12/12/12 Concert for Hurricane Sandy Relief.

Foursquare 12/12/12 Badge

6.) SiriTalks Instagram:

Creative finds-love this idea.

SiriTalks Hashtag and Instagram

Bonus: My part-time gig at Tattly.

Tattly Love What You Do Tattoo

I was so fortunate to spend a few days at Tattly last week. Dream gig come true, I am the biggest Swissmiss fan girl- ask anyone I know. Over the week I ended up learning way more than just how these temporary tattoos are made and produced. The whole experience went above and beyond my expectations. I was initially dreading having to deal with the hour commute to Dumbo each day but the more I stayed the more I loved it.

Everyone was so sweet and welcoming. Daily coffee and lunch trips together were a must, then we would gather our food and eat together back at StudioMates. All this actually made me realize how miserable I was at my last job. How much I despised office politics, eating at your desk, and everyone only talking to you when they needed something. More companies should have the Tattly mentality. When you communicate and do things together is creates a much better working environment. Personally, I’m sick of working along side of people who are willing to throw each other under the bus — This was an epiphany. An epiphany of what I am and am not looking for in my next job.

Additionally, in my short time there I’ve learned a good chunk more about design then I ever had prior to walking in there. This is a piece of what I am looking for in my next job. I must be surrounded by creative and passionate people. The wealth of ideas was overwhelming.

Finally, I ran into mini celebrities. I don’t know the ‘who’s who’ in the design world, but many designers came in… so did author Jonathan Foer… and wandering photographer named Shantanu Starick who is on a journey around the world while spending no more, everything he gets is based on trade. It was quite an amazing story and definitely encourage everyone to check out his trades.

Many thanks goes out to Swissmiss and the amazing people at Tattly and StudioMates! You not only made my job dreams come true but you showed me there are amazing companies out there doing amazing things. I know now I want to be apart of that.

Social Marketing Mondays: Back to School

Back to School

Back to School

It’s almost Fall, kids are going back to school, and brands got the message. This weeks picks includes an interesting mix of approaches to using social media marketing for a back to school audience. Going into this research I was faced with the idea that everything would be marketed like on the Today Show with free haircuts, penny pencils, healthy lunches, angry bird backpacks. You get the idea. However I was pleasantly surprised at how these brands were thinking outside the box.

Biggest Takeaway: There is no single approach to marketing for back to school nor just a soccer mom audience anymore. 

Here’s what happened on social this week:

Twitter: Back to School

Knowing your audience

Who is on Twitter? According to Quantcast the majority isn’t moms or children, the highest age demographic is between 18-34. This demographic tone is easily recognizable in these two Twitter back to school campaigns.

MediaBistro’s #TeacherStories

Having taken numerous MediaBistro classes, I am definitely a supporter of their classes and teachers. Thus I was happy to find out about MediaBistro’s Twitter contest which asks users to Tweet @mediabistro and share a story about your favorite teacher or best teacher experience using #teacherstories. It’s not targeting to moms or teens but instead anyone who has an inspiring story to tell about a former teacher.

MediaBistro Twitter Contest Teacher Stories

Late Night with Jimmy Fallon #MyCrazyTeacher

In contrast, Jimmy Fallon uses humor as his weapon of choice, while asking fans to Tweet something funny or weird about one of your teachers using #mycrazyteacher. It isn’t that these two twitter campaigns can’t target teens or parents but I get the thought process behind it. Both are tapping into an experienced yet still youthful audience. Both want stories from people who have had a number of experiences with teachers worth remembering and sharing.

Here is the video of the best #mycrazyteacher submissions.

Jimmy Fallon #MyCrazyTeacher Tweet

Facebook: Back to School

Below are four different example from brands that demonstrate multiple approaches to Facebook Marketing. Target’s Give with Target campaign uses Facebook as a landing page to support schools in need. Gilt City has a Back to Fall SweepstakesMashable is surrounding learning through their editorial content, and The Container Store threw up a Facebook post on customers shopping for back to school supplies.

Target: Give with Target

Give with Target Facebook Campaign

Gilt City: Back to Fall Sweepstakes

Gilt City Back to Fall Sweepstakes

Mashable: 10 Must-Have Apps for Successful High School Students

Mashable Back to School Apps

The Container Store: Facebook Fan Appreciation

The Container Store- Store Customers Shopping Back to School